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Asda wants its mums to blog
Smart move by Asda. It has taken its line about “Asda mums” and hopped onto the election bandwagon. And why not? We’re told it is going to be the Mumsnet election so what better place for the...
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How Mumsnet engages with its online community
It’s no surprise – and nothing new – that brands are looking to social media to market their products. There have been plenty of lessons to be learned, and casualties along the way, as brands work out...
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